Do not rely on emotions. AI proves what is "communicated."
D-Planner is a cloud service that uses a virtual brain called NeuroAI, developed by NTT Data Corporation, to predict perceptions and impressions of creative content (such as videos, photos, and audio) and evaluate them quantitatively. The types of creative content that D-Planner can analyze are diverse.
Online, it can include TV commercials, corporate/recruitment websites, short videos on platforms like YouTube and TikTok, educational content videos, social media/web advertisements, and proposal/presentation materials. Offline, it can encompass product packaging, newspaper advertisements/flyers, product shelves/shelf layouts, out-of-home (OOH) advertising, stores/in-store displays/POP/signage, and vending machines. By simply uploading these creative data to the cloud, NeuroAI, the virtual brain, provides multifaceted and quantitative analysis results in a short time.
Using a large amount of content and brain activity data as training data, it predicts brain activity during content viewing, allowing for an objective evaluation from a customer perspective, free from bias and favoritism.
*“D-PlannerⓇ” is a registered trademark of NTT Data Corporation in Japan.